Burrow Brand Work
I was tasked with reimagining Burrow’s branding across digital platforms including social media channels, their blog, and email marketing.
The young start-up aimed for a more elevated, accessible, and relevant look and feel. I produced and directed a photo shoot for new content assets, then developed a content strategy for social channels and the company’s blog, merging playful, youthful visuals and voice with an aspirational, design-influenced aesthetic. I strategized, creative directed, and wrote copy on all digital and print marketing materials for a new product launch, including the announcement and manifesto: We’ve Got New Legs to Stand On.
For creative, I brought in pale tones for spring and a generally more millennial-friendly color palette, accenting the couches with both vintage and modern accessories in cozy settings with the focus on product.
For email marketing, I incorporated gifs for a fun, dynamic feel, lending the brand a lifestyle element, and taking a momentary breather from more product focused marketing.
On social, I brought lifestyle imagery into the mix, creating a destination for current and future customers that balanced product with a more general interest.
For the blog, I combined the two former efforts into one editorial space, managing a team of writers to create light-hearted yet actionable posts for readers.