Perrier USA Brand Work
I consider brand content as an opportunity for storytelling, collaborating with creatives to create digital experiences that can stand alone from the product itself. As Content Director for Perrier USA, I ran an extensive editorial program while managing the brand’s social accounts to promote the Perrier lifestyle, centered on art, music, and fashion. I developed a brand voice and wrote copy across all platforms, engaging with consumers to foster a brand identity.
I worked with artists to produce GIFs, cinemagraphs, videos, images and illustrations to appear on the brand’s social accounts and paid media promoted posts.
I reimagined then redesigned the Perrier blog, and managed a team of freelance writers and photographers in four of our US markets.
The result was a palpably bright and bubbly look, feel and tone across all Perrier’s US digital platforms.