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I am a writer, editor, and content manager based in New York City.

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Perrier USA Brand Work

Perrier USA Brand Work

 

I am a lifestyle curator, talented at collaborating with cutting-edge creatives to create digital brand experiences. As Content Director for Perrier USA, I ran an extensive editorial program while managing the brand’s social accounts. For Perrier, I developed a brand voice and wrote copy across all platforms, engaging with consumers and posting organically. 

I worked with artists to perfect GIFs, cinemagraphs, videos, images and illustrations to appear on the brand’s social accounts and paid media promoted posts. 

I reimagined then redesigned the brand’s Tumblr where the blog was hosted, and managed a team of freelance writers and photographers in four of our US markets. Visit the blog here: http://perrier.tumblr.com/

The result was a palpably bright and bubbly look, feel and tone across all Perrier’s US digital platforms.

Brooklyn Magazine: Sober Sex in the City

Brooklyn Magazine: Sober Sex in the City

VOGUE: A Tour of Garde Robe

VOGUE: A Tour of Garde Robe